Malcolm Gladwell’s book “The Tipping Point” became quite a success when it was published. I picked it up at our local library after my boss recommended it to me. I enjoyed reading this book, especially the part about the different types of personalities or “agents of change”. The reason I like this is because I identified what type of person I was immediately – I am definitely a maven because of my ability to voraciously gather information and disseminate it to the right people.
Gladwell also offers some great insights on why something ideas spread like viruses and it’s often something small that causes it. For people in the marketing and advertising industry, it can offer some new ideas. For other people, it’s quite an interesting read, especially the case studies presented in the book, such as teen smoking and even the (slightly morbid) rise of teen suicide in Micronesia. Over-all, it’s an entertaining read – though not everyone may not agree with everything Gladwell says.

The Tipping Point is a revolutionary book that will open up new lines of sight. Why does an obscure movement suddenly become the new fad? Why do certain people hold the key that transforms a niche into a following of thousands? Gladwell’s book is thoroughly researched and replete with examples that illustrate his new conceptions of business, marketing, and sociology. I read the book with an eye to peace studies. Since The Tipping Point applies equally to sneaker sales as well as social movements, I was curious (having heard its reputation) to see if the same ideas could be harnessed to spread the commitment to nonviolence. Trust me, its still in its beginning stages. But even if your interest is far from such noble causes, and you just want to turn a buck, this book will aid your vision. By the way, lest you think to well – or snooty – of me, it has given me new eyes for how to turn a buck also. At the very least, it is educational social studies, and how people think, live, and move is something of interest to all.