The author provides an easy to understand book on sales strategies. It can be used to motivate people into being more productive. I don’t think getting rid of the golden rule, treating others how you want to be treated should be replaced. I think it should be applied, too many people don’t apply that rule in their lives in regards to others. The flaw I see with treating people how they want to be treated can compromise your own value system. Anyone who has taken a personality or sales class and has learned the different personalities and how to deal with them will find they know some of this stuff. For those who don’t you will enjoy reading this book and get a lot out of it. I do recommend that you don’t compromise or for go the Golden Rule in place of the Platinum, rule because and successful business as and ethical foundation it’s built on. Treating your customers with honesty, integrity, and superior service will keep them coming back to you over the completion. It also helps if you are knowledgeable about what your products and services.

This is a sign of the times...when the golden rule is no longer what is required. People have fallen away from treat others how you want to be treated and turned into treat others how they want to be treated. A play on words, maybe, but the fact is, there is a sense of greed in this book that I don't think is healthy in our current economic situation. If people were passionate about helping others, I think they're business would grow naturally but if you are all about the first time sale and getting money and leaving town, I think its flawed from the beginning. I have to say I couldn't finish this book. It was infuriating to read about how honesty is NOT always the best policy, how the bottom line matters more than the moral line and the rest of it. Bad book, bad waste of money.

I picked up this book in a co-workers office, and began browsing through it while waiting for her to finish her tasks. Immediately it caught my attention, throwing down the principals of do unto others as I had been raised on and taking it up a notch!

Tony and Michael provide thought provoking ideas that challenge the way that people perceive us (or how we believe they do) and make us re-examine our strategy on dealing with others. A big focus here is on listening, which quite frankly, most of us don't do enough of these days. One I had read the first 10 pages, I was hooked, and left the office to immediately go to a bookstore.

If you're wondering why your approach doesn't work, or if you could have a better one, then you need to read this book.