I am a BIG thinker. I think all the time, I think about everything and I can't stop it. This book is amazing in that while directed at business owners, it preaches what I've been thinking for a long time. WAKE UP AND GET OUT OF THE 1900s! With NBC, ABC, CBS and the rest of them flailing their arms with ratings down the tubes, this book would suggest a new approach. An approach that is 21st century interactive. But its these same big issue stories offer a lot of insight about how YOU can re-imagine your business or life with a new perspective with raw facts of where the world is and where its going. Fascinating read!

Tom Peters is our most passionate management guru. He explodes all over his audience in anger, annoyance, passion and rapture. It's a marvelous show. This book is the ultimate expression of his selfless quest to get us to wake up, to innovate, and to see what's unseen and do what needs to be done. He's also open to new ideas. This book, for instance, gratefully acknowledges contributions from dozens of other authors, CEOs, business thinkers and members of his own family. There's a microcosm of virtually the whole message of the book in almost every chapter. The repetition is primarily helpful for persuasiveness. You can boil the book down to this message: Innovation rules. You need to get off-beat people to work on innovation to have a chance. Everyone's job is innovation. Passion drives successful innovation by creating beautiful, simple systems and wonderful emotional experiences for customers and employees. The leader's job is to create an environment for such innovation. Be ready to fall down, pick yourself up, and try again. Focus your innovation as much as possible on those areas where few others are looking.