This was a gift from a friend and I have to say that I really enjoyed it. The author, Malcolm Gladwell, basically discusses how if even the smallest of changes was made, it could lead to something huge. Gladwell uses examples such as the NY Subway System to small food items to prove this idea. It was also very interesting that he sort of deconstructed characteristics we all have into 3 different classifications and spoke about how they all serve a specific, unique purpose. This bok was really good and would highly recommend it to anyone who is trying to develop a product or possibly trying to improve one already made. You never know...you just might have the "next big thing"!!