I received this book as a gift from my Grandma and was pleasantly surprised by her choice. This book examines how if small details with a product or society are changed, it can lead to something big. Gladwell gives examples from Hush Puppies to the New York subway system to prove this notion. I also found it particularly interesting that he broke down individuals characteristics into three different categories all of which serve a greater purpose. I highly recommend this book for someone who might be trying to launch a product or is struggling with one currently. It may help in making whatever you do the next big thing.