I'm a military wife in Hawaii, so I have nothing better to do than to sit at home all day. I decided to take up a job babysitting, and a parent wanted me to give her child these vitamins for her three year old son. With most vitamins, you have to worry about kids getting too much iron. But with this product, it's not a concern at all. Normally, you have to worry about giving kids any form of medicine, and not knowing how this product tasted myself, I was dreading it. This little boy ABSOLUTELY LOVED this product. It didn't taste nasty to him, he took it and went on his merry little way. Like the other reviewers have mentioned before, I'm glad this vitamin doesn't look like a candy. It's hard to make a child understand that something that looks like a candy really isn't candy at all. I'm so glad I don't have to deal with that in my everday experiences as a babysitter.