Flyingleadchange's review of: Sway: The Irresistible Pull of Irrational Behavior

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Sway: The Irresistible Pull of Irrational Behavior  by Ori Brafman
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came... read more



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Posted on October 28, 2008 9:35 AM PDT
1 of 1 people found this review helpful:
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Recommends this product or service? Yes.
a worthwhile challenge
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This book was challenging to read, to understand, and finally, it became a personal challenge to improve myself. This book is basically about our minds and how it works, and even how own own minds pull tricks on us. After reading this book, I seriously began to doubt how I think. A million thoughts race through my mind, like "Do I really judge people?" My gosh, I really am the queen of rationalization. As I was reading, I easily came up with examples on how irrational I can be - like placing more importance on the opinions of people in power. (Like my boss, who, obviously is wrong as times, too!) The book gives multiple examples of people who make very irrational decisions - not on purpose, but because the human mind works that way sometimes. It's not a "dry" read; it's actually quite witty. I highly recommend this book!

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