Maybe the truth does hurt a little but we all need to hear it. A lot of the time we already know what the truth is but we torture ourselves and other people sometimes for months, other times for years. We all know the kind of guy that only pays attention when he wants one thing but he's so irresistible we can't turn ourselves away from him. He uses, abuses, talks to your friends, ignores, doesn't call, turns his back, doesn't notice you when want him to. But there's just no way we're listening when someone tells you the simple plain ol'fact that He's Just Not That into You:
It's a great eye opener for those who just don't get it.