The "Answer" here is to make more money. This is a capitalist book at its heart. There's no emotional rub here, its how you make money, how you grow money, how you invest money. So thats my point, if you can read this book without feeling like a complete glutton for money, then you may carry away something effective. I am of the opinion that the world doesn't need more money or more things, or bigger businesses, but people to be happy with what they have. Now there is a good chance no one wanting to be happy with what they have would read this book, and I'm not asking for that, but I think if they had a book that was less focused on greed, and more on how to make money using innovation as "the answer" instead of more greed.