Full disclosure: I'm already a vegetarian. So a lot of the meat information in this book wasn’t particularly shocking to me. If you aren't, or rather, if you're not open to really examining what you eat and why you eat it (i.e. if it's because culturally you've been taught to do so, or if it's just convenience, etc) this is probably not the book for you. For those who are interested in a total makeover- consciously choosing to eat a healthier, less processed, more environmentally friendly diet, this book could be a great stepping stone. It's certainly not for everyone- the narrators are a bit on the acerbic side of blunt, and at times skim over issues that many people would like explained a bit more fully (non meat sources of protein, for instance). But for a fun, quick challenge to better health, this book isn't a bad start. Pick it up at the bargain table or your local library and get reading!