About the PeopleJam / Saveology Partnership

Saveology.com and PeopleJam

  • PeopleJam and Saveology help people improve their lives. In today’s world, with the economy creating daily anxiety for millions of us, getting access to information, support and services that can save people money has a powerful, positive impact on their lives. PeopleJam and Saveology have created a promotion to offer people the top rated finance resources on PeopleJam.com and the most cost-effective home-based services presented on Saveology.com.
  • The PeopleJam Network helps more than 3 million people connect to the most valuable Self-Improvement resources both offline and on the Internet; Saveology helps consumers to determine the most cost-effective home-based services to fit their budget and lifestyle needs.
  • Saveology was compelled by the unique nature of the program PeopleJam developed. By tying together the themes of saving money and managing personal finances with one of the most well-known video properties on the Internet – Evolution of Dance, the most-viewed user-generated video in YouTube and Internet history – PeopleJam gave Saveology a platform to reach tens of millions of people.
  • Included in the promotion are: the sequel to Evolution of Dance; the Evolution of You, an interactive application through which users can dance alongside the star of the video, Judson Laipply, and see themselves evolve and get rich as they age; a user-generated video contest; and a sweepstakes that includes giving away hundreds of MP3 players and a Smart Car.
  • PeopleJam and Saveology have created a program that truly bridges the two all-too-persistent gaps in most digital marketing efforts. First, most campaigns suffer from a gap between appealing both to consumers' tastes (entertainment and interactivity) and their personal life needs (in this case, saving money). Second, there are large value gaps between what is anticipated by the marketer, what is charged by the web publisher and what is perceived by the consumer. The solution, represented by this promotion, is "Bridge Marketing." Bridging these gaps represents the future of marketing on digital platforms, as doing so is the only way to consistently deliver real results.