I read this book in 2 days flat. As a business owner, I always seek out books that will teach me more about myself and my business and this book satisfied on both counts. In the first half of the book, John Assaraf discusses mind, quantum physics, and the ways in which we accomplish successful projects through our own individual control and in the second half, Murray Smith teaches a host of common sense tactics to establish and grow a foothold in the market for any type of business. I use the book frequently to reference lists and marketing methods which are listed as an appendix, but also to read and re-read the first half of the book. If you are a small business owner, or would like to be, I highly recommend this book. There's more to running a business than meets the eye and most comes from the inside out!

This book is fantastic. I admit you must read the book more than once to grasp the informationbut it is well worth it. I feel that this book would be fantastic if coupled with The Secret. I think that this book offers many spectrums of information and tools to achieve success in both business and in your personal life. If you have not realized that you are in complete control of each action, situation and aspect of your life. You must read this book and take control of everything that is going on in your life. The author offers you examples and gives a full description for you to understand the lessons in life if you have not already fallen victim to them.

The "Answer" here is to make more money. This is a capitalist book at its heart. There's no emotional rub here, its how you make money, how you grow money, how you invest money. So thats my point, if you can read this book without feeling like a complete glutton for money, then you may carry away something effective. I am of the opinion that the world doesn't need more money or more things, or bigger businesses, but people to be happy with what they have. Now there is a good chance no one wanting to be happy with what they have would read this book, and I'm not asking for that, but I think if they had a book that was less focused on greed, and more on how to make money using innovation as "the answer" instead of more greed.