"This book is for people who are living under the tyranny of the prevailing style of management," writes Deming in the preface. Dr. Deming introduced in this book a new style of management which he basically covered in his simple 14 points of management using the idea of profound knowledge. Deming has strong convictions, many of which are counter to conventional management thinking. He says performance is mostly attributable to the system in which that person works. Deming makes the distinction between common causes of variation, and special causes. He quotes Brian Joiner who said, "One necessary qualification of anyone in management is to stop asking people to explain ups and downs ... that come from random variation."Deming is a legendary name in quality management, especially in Japan through his consulting work with Japanese industry from 1950 onward. He was very specific in the situation that he believed everything and everyone could work together. Dr Deming has some magnificent ideas. Deming pushes group work and cooperation instead of programs such as incentives and commissions due to the fact that they turn into individual profit centers and ultimately lead to the collapse of the system. His ideas were simple to follow throughout the text and is a great book for people in management positions to read and consider. This book is recommended to everyone, as it can be applied loosely to all walks of life.