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Follow the advice of Stephan Schiffman-America's #1 Corporate Sales Trainer-and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!), provides you with all of the right tools for turning prospects into meetings, and meetings into big sales.
This easy-to-follow guide will help you beat today's cold calling obstacles such as voicemail, caller ID, cell phones, and e-mail. Schiffman's professional experience and corporate wisdom guarantee your future success. Providing online resources, the anniversary edition of Cold Calling Techniques packs in plenty of potential leads to help you hunt down more business.
Give yourself the edge. Cold Calling Techniques is the one book you need to make your sales opportunities better, pitches stronger, and commissions greater.
A huge part of most sales careers involves cold calling. Often times this is viewed as something very difficult to do and I found it terrifying. More times than not, calling a potential customer who is a stranger is awkward and leads to wasted time. This book completely changed my mind about the whole process. It gives great advice on how to turn prospects into actual meetings and eventually sales. Schiffman explains in very easy to understand terms how to overcome barriers that are frequently present when trying to get leads. I have actually applied the advice in this book to my career and have found I have lessened insecurities, jumped out of my comfort zone, and have had much more success. It is a very quick and helpful read. I highly recommend it to any rising sales stars!