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On Being Certain: Believing You Are Right Even When You're Not
Source: Robert Burton
MSRP: $24.95 Average Cost: $10.83
You recognize when you know something for certain, right? You "know" the sky is blue, or that the traffic light had turned green, or where you were on the morning of September 11, 2001--you know these things, well, because you just do.
In On Being Certain, neurologist Robert Burton challenges the notions of how we think about what we know. He shows that the feeling of certainty we have when we "know" something comes from sources beyond our control and knowledge. In fact, certainty is a mental sensation, rather than evidence of fact. Because this "feeling of knowing" seems like confirmation of knowledge, we tend to think of it as a product of reason. But an increasing body of evidence suggests that feelings such as certainty stem from primitive areas of the brain, and are independent of active, conscious reflection and reasoning. The feeling of knowing happens to us; we cannot make it happen.
Bringing together cutting edge neuroscience, experimental data, and fascinating anecdotes, Robert Burton explores the inconsistent and sometimes paradoxical relationship between our thoughts and what we actually know. Provocative and groundbreaking, On Being Certain, will challenge what you know (or think you know) about the mind, knowledge, and reason.
Topic: Attitude, Communication, Motivation, Motivation - General, Self Motivation, Self Realization
Product Type: books
Reviews of: On Being Certain: Believing You Are Right Even When You're Not
Review by:
Posted on November 22, 2008 4:04 PM PST
Price Paid: $0.00
Recommends this product or service? Yes.
Being right is not always easy!
I had a chance to read this book as a pass on from my mother. At first, I wasn't sure if I was going to finish the book but once I started to relate to the many scenes that were described it motivated me to keep reading.
Believing you are right is not always easy, the book teaches you how to overcome the negative feelings and thoughts and how to bring the positive forward making you bring the right situations from the wrong at all times.
Strongly recommend reading this book if you are looking for Self Improvement ideas!
Review by:
Posted on November 12, 2008 6:19 AM PST
2 of 2 people found this review helpful:
Price Paid: $16.50
Recommends this product or service? No.
Starts out Good...
The book starts out really great, by going into the feeling of knowing, when we absolutely just know something is right (even when it isn't, in my case.) but that's about where it ends. Other than some mild forays into the psychology of why we feel this way, and some ideas that make sense... it just kind of ends. He doesn't go further into the ideas, making the book a bit of a disappointment.
Review by:
Posted on October 24, 2008 2:45 PM PDT
3 of 3 people found this review helpful:
Price Paid: $15.98
Recommends this product or service? Yes.
A Spectacular Read
Robert Burton's On Being Certain: Believing You Are Right Even When You're Not offers you important tools that can improve your business attitude as well as your personal viewpoints on yourself. This novel is a confidence booster of sorts. Burton offers simulations and situations that call for you to display the belief in whatever product, statement or action that was performed. The pages of this novel offer you pointers and tips on how to walk into a room and command with confidence and the knowledge that your ideas are defined by your belief in them.
This is a very important tool and reference to use when dealing with business. For those days your boss approaches you and offers an opinion that is not valid or you are just in the ball park to prove someone wrong. Belief in yourself is the perspective offered in this novel. I encourage you to read this novel
