I learned of this type of technology through my biology teacher in college. This was useful because I wanted to learn more about the "programming of your mind" after we did a lab in which we "hooked up" sensors to the brain, and tested different aspects such as performing math problems or breathing heavily. This book helped to take that further by determining what makes us successful in our business lives as well as our private lives. I like the book because it gives you a map, a map that tells what you can do to improve your life through the use of your mind. I never realized how powerful the mind can be. I thought it was funny that the user "MMM" below found the same use in the "Rapport Pattern" as I did. It indeed helps with the ladies, but also with business proposals, such as interviews. Very helpful book.

NLP, or Neuro Linguistic Programming is a field gaining many new followers recently. It's main theme is using your imagination and mind to create a change in your thoughts, your mind and your soul. This book is an excelent resource for people interested in NLP, as it provides very good exercises to newbies and more advanced people alike. I personally liked the Instant Rapport pattern which really helps creating instant connection with people you communicate with (useful with the ladies :-)).
In conclusion, I will recommend this book to everyone interested in NLP, and I think anyone who want to transform himself in a new, fresh way should try it.

You may have heard about NLP and want to know more about it. A search for books on the subject will lead you to a long list of titles. If you buy only one book, this should be it. It's an easy to read, yet thorough, introduction to Neuro Linguistic Programming (NLP).

This book is very practical, because it contains more than 40 useful exercises that will not only teach you the basic NLP techniques, but also create some profound and lasting personal change along the way. It introduces the reader to the essential NLP techniques - such as creating instant rapport, the swish pattern, a fast phobia cure, reframing, and time lines. These are techniques that anybody can learn quickly and will lead to some great results in personal change work -- either when working to improve your own being, or when helping others to achieve lasting transformational change.

I purchased this book when I just learned about NLP and it's been one of the few books in my library of NLP books that I still use frequently as a reference. I highly recommend this book as an introduction to NLP.