Predictably Irrational: The Hidden Forces That Shape Our Decisions
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world--one small decision at a time.
Reviews of: Predictably Irrational: The Hidden Forces That Shape Our Decisions
I must sing Dan Ariely's praises. This author dissects the issues and everday actions that cause the " domino effect." This novel encourages the reader to realize that everyday actions as small as a conversation with your mother or a routine that causes you to constantly be late for another function causes a ripple effect.
This ripple effect that Mr. Ariely addresses goes much further than stating the obvious. Mr. Ariely grants you the fantastic point of view that you are able to take the control over your life that is needed through making very small changes will give a large effect. Please read this novel.