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Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
This is definitely a must read. It will enlighten you in so many different ways and make you wonder why the majority of us are so gullible in life when we have so many different experiences to draw from. This is a book that should be shared with every man, woman and child on this planet!
I actually came across this book in one of my sociology classes at my local community college. I studied in in the second part of sociology, which was geared toward social problems. The book went great with our studies, because it told why people make certain decisions and what influences our decisions every day, and decisions in the long run of our lives. I learned that some decisions are biological, meaning that we are predestined to carry them out. Some other decisions, however, can be determined sporatically, or on the spur of the moment. Very interesting book. It helps to identify why everyone, including myself, makes decisions that we sometimes question or wonder about. It helps to describe why we act the way we do.
A very well written book, it takes a lot of hard to understand ideas and puts them into simpler terms. Using research and funny anecdotes to explain some of the more irrational behaviors we feel compelled to follow through with. For people whom irrational behaviors seem to take over (sure it's 4am, but I really want to take a walk!) this book is a good, inspiring read.
When I started reading this book I honestly believed it was written directly to me. I'm a person who does things on split decisions and I for one know half the choices I make are probably not good ones, however I still seem to do this at times. I read this book due to the fact I'm a person who tends to pick up other people's luggage, I find myself aggravated by their personal problems, after reading this book I was basically able to analyze my own personal mind. I've learned to not be so judgemental toward others as well as not taking words so personal. Today I am able to basically back out of other people's problems, even if they bring their problems to me I know how to let go of them immediately, I no longer take problems home with me to stress my personal family out. I would recommend this book to anyone who seems to have a bit of a personality like mines, it really will help you in making better choices.
This book was challenging to read, to understand, and finally, it became a personal challenge to improve myself. This book is basically about our minds and how it works, and even how own own minds pull tricks on us. After reading this book, I seriously began to doubt how I think. A million thoughts race through my mind, like "Do I really judge people?" My gosh, I really am the queen of rationalization. As I was reading, I easily came up with examples on how irrational I can be - like placing more importance on the opinions of people in power. (Like my boss, who, obviously is wrong as times, too!) The book gives multiple examples of people who make very irrational decisions - not on purpose, but because the human mind works that way sometimes. It's not a "dry" read; it's actually quite witty. I highly recommend this book!
I gave this book to my sister. This novel is for anyone that you know who has an issue with controlling their attitude, issues with expressing thier emotions, or for those who always seem to be irritable. Authors Ori Brafman and Rom Brafman examine the issues, experiences, and actions that attribute to beyond average levels or irritability. This book is to be used a reference and helping tool.
Never have I read so many different causes of this emotion or different ways to handle this emotion in a more mature manner. I originally purchased this book for my sister but later found that some of the symptoms I possessed. This book is worth taking a peak into.