I must do this because I only have one shot. I have invested a lot of time and energy in my new business and I will not allow it to fail because I was not in touch with my customers.

I will create an initial internet poll using a free online service and send it to all my close friends. Then I will use that information to choose the next set of questions, and I will hire a professional firm to answer them. I will take that research and then show it to my investors as proof that there is a need for the product I’m selling.