Nutrition Supplements or Income Supplements: 11 facts about MLM) marketing products

Multilevel marketing (MLM) products are everywhere and so are new born experts pushing them. I’m tired of friends and acquaintances that are in professions totally unrelated with health and nutrition trying to sell products related to health and nutrition, it really is embarrassing. The kicker, overnight they are trying to educate and enlighten me on the world’s next best nutritional product which they just happen to have available, gosh golly, it’s my lucky day. I’m a target because I have a developed circle of trust with clients who rely on me for real and honest information about their health and well being. I don’t sell people out for a few dollars but it seems many Americans are more than willing.

When a spectacular health / nutritional product becomes available you will know about it and not by your beer drinking neighbor. Save your money, and you will save by purchasing real food with proven nutritional value and health benefits.

While trying to dig up factoids on MLM I came across a web site listing eleven things you most likely won’t hear in a sales pitch. They are terrific, don’t skim or skip.

“Now that I've shown you the positives of this business plan, I want to warn you of a few negatives. I’ll list them by number"

1) "Most people who joined a MLM business in the past to make extra money will almost never join another one and not tell you the reasons why. If you ask those people why they would never become a part of a second MLM business, most would not be able to find the right words to tell you, so they simply say ‘I’m not interested.’ (Few people like to tell about times they’ve been betrayed or given false hope. It is more convenient for them simply to avoid the subject)."

2) "Most people who join a particular MLM business for the primary purpose of earning extra money will usually make a lot less money than those who first started with that MLM business. The longer a MLM business has been in operation, the more difficult it becomes to find people to add to the business, simply because there becomes fewer and fewer people to approach with the business “opportunity” who haven’t already been approached by someone else in the business. "Market saturation" is the common words given to describe this phenomenon in the business community."

3) "So many people have been “burned” by MLM businesses one way or the other that MLM is getting more and more difficult to make money at, simply because the human race is not producing enough adults to be recruited before someone from another MLM business gets to them."

4) "Every community will reach market saturation of your product or service much quicker than you could possibly imagine. Those people who are the last to join in a MLM once market saturation happens, which it always does, are the ‘suckers left holding the bag.’ It is perfectly okay to call yourself a robber once your recruitee has no one else to “sell the plan to,” because of community/area saturation. Taking peoples' money who have no way to make money back because of market saturation is robbery in most people’s view. [The Shock Market (no - not a spelling error) is given approval of this thievery by most governments of the world, but that still doesn't make it right. Remember ... someone has to lose in the Shock Market for someone to gain. The Shock Market is little different than how gambling is run in Nevada. Those who make and control the rules always use those rules in their favor to maximize their paychecks. The larger paycheck they take home, the smaller paycheck the "public" takes home -- get it? Nevertheless ... they have to keep new players coming to play the "games" made available.]"

5) "Most of your family and friends will find ways to conveniently “avoid you,” when they find out you’re trying to recruit them to be a part of your MLM business."

6) "No matter how pure the motives are of the founders of a MLM business, they quickly lose control of the recruiting techniques others use to add new members to the business."

7) "Most people who start MLM businesses know (not hope!) that they will make huge amounts of money if they can come up with a way for ‘people to keep selling people’ on the product or service the company offers. If you want to make a whole lot of money, never get in late on a MLM business. Start your own!"

8) "The reason most MLM products are more expensive to purchase that buying an equivalent-like product some other way is not because they are a superior product, but because so many people have to make a profit that are a part of the business."

9) "Communities that have had a lot of MLM businesses already operating in them become the most difficult to find new recruits."

10) "Sooner or later, the MLM business you’re a part of will probably come under government investigation for either being illegal, or conducting illegal business practices, if they manage to stay in business for very long. Your reputation may get tarnished in the process."

11) "If you have a gift for sales, savvy business people all have learned that you can usually make a lot more money during your lifetime in direct sales, because there are fewer commissions to pay."

Mark Degen, BS, ACLS, ACSM, ACE, LMT