HILLARY CLINTON RE-THINKING HER BRAND after New Hampshire – January
9, 2008

Hillary Clinton finally got the memo. In her victory speech after narrowly winning
the Democratic primary in Manchester, New Hampshire, the Senator from New York told the crowd, “Over the last
week, I listened to you and in the process, I found my own voice.”

Calculated or not, she’s finally getting up close and
personal. Emphasis on the personal. Shedding her usual military-stiff platform
demeanor, Hillary actually grinned as she singled out supporters in the
audience. Then, after thanking the two
most important people in her life – Bill and Chelsea – Hillary gave a heartfelt
shout-out to her mom. Way to appeal to
women.

John McCain, who easily won the Republican race, riffed
on the possibility of being the oldest US president ever to take office,
proclaiming himself the “come-back kid.”
Meanwhile, Illinois Senator Barack Obama, who’s won a youthful
constituency with his message of hope and change, may be feeling a little less
hopeful after his defeat by Senator Clinton.

Hillary’s not only found her voice, but it looks like
she’s opened her heart. Amazing what a
change in personal brand strategy can do for you!

Libby Gill

Brand Strategist

Libby Gill & Co.

www.libbygill.com