Having been a web entrepreneur for so long, I typically get one of two questions. The first is why is my computer not working and can you fix it. The second is how do you start a new business. I always tell them to read Guy Kawasaki's book "Art of the Start."

Guy knows business. He was Apple's original marketer. His book is very straightforward, and the concepts are simple, yet powerful. If you're wondering what the whole world of raising money looks like, Guy paints a great picture.