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Gatorade is to athletes as Game Juice is to Gamers. That’s right peeps after 12 straight hours of video game play the makers of a new energy drink want you to “get game juiced up”. Guess who the targeted audience is? If you guessed teens and early twenties you win! Typically after any particular activity especially staring at a TV your mind hits brain drain but this “energizing” beverage allows you to go that extra video mile. I’m all for entrepreneurs offering new products I just hate hearing the obesity statistics of young America. I hope that young video game players incorporate a balance of activities for their mind and body.
There are so many things available to children today. I remember as a child that my play time consisted of being social and being active by participating in real sports with real people. Today children are consumed with a myriad of different gaming systems, computers, cell phones, i pods, texting, IM's and TV programming up the wazoo. I love health and fitness and how it makes you feel. I am concerned that bad habits (sedentary lifestyle & poor nutrition) are formed at a young age and a hard to modify as time passes.
I was just talking with a co-worker about this. We agreed that the real "gateway drug" is sugar. Do you remember that crave? Looking back it seems like heroin. I remember thinking and conniving ways I could get more of it. And TV... yeah, it's like outsourcing your brain. I think the key is to limit the amount of time, so (like dessert) it's a treat and not the norm.
Yes I can recall that as a child I had a sweet tooth and I had more thana handful of TV shows I had to tune in to. But there are many more mindless distractions today that pose as greater pitfalls. Back in the day, although I did like my TV I frequently participated in recreational and organzied sports. Like many pleasures in life moderations is key. Sometimes kids don not posses the discipline to say enough and then you have Game Juice that encourages to drink up and play a few more hours.
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