Dare to Care

Dr. Mark Goulston's picture
Posted by Dr. Mark Goulston on November 30, 2007 3:04 PM PST
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If you don't talk like a salesperson,
but you still look and smell like one,
you will be treated as a salesperson
and you will turn off anyone
with half a brain.

The secret to avoiding this is daring to care about what really hurts the other person more than making a sale. A way to do this is to ask these questions which will only work if they come from your heart:

"Are you okay?"
"How okay are you?"
"Could you stand to be more okay?"
"What would need to happen for you be more okay?"

Then do everything you can to help them feel better.

Read more like this at: http://markgoulston.com/insights.

The more discerning the person, the more they hate to be sold.

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