About PeopleJam | Ad Network | Newsroom | Interested in joining PeopleJam as a Business Partner?
Copyright 2008 PeopleJam, Inc. All Rights Reserved. Privacy Policy | Terms of use | Feedback | Newsletter
Video games and exercise have traditionally been the ultimate paradox. Nintendo releases of Wii Fit, the gaming Mom's version of Cheerios, this week as an attempt to play your way to fitness.

For most people, overweight kids, pimply-faced teenagers and zoned out boyfriends and husbands are synonymous with video games. Nintendo is targeting moms and non-traditional gamers with Wii Fit.
Let's use my mother (God love her) as an example. She's 58. No spring chicken, but in reasonably good health. Plus, she has a game console at home for the step-grandchildren, but will she play? Here are 5 reasons why women won't play Nintendo Wii Fit:
1) Technologically unsophisticated. I still have to walk my mother through opening an email attachment.
2) No social support. Most women enjoy the camaraderie of each others' company no matter the activity. This is why my mom joined Curve's - although it's debatable if she's ever worked up a sweat there. She goes to gab. It's the same reason she hosts a weekly crafts circle. Maybe a Wii Fit Club?
3) Most women aren't gadget junkies. At least not like men. My mother still has trouble switching from cable box to DVD. Mastering yet another piece of electronic equipment will probably be a deterrent, rather than an incentive to exercise. Men, on the other hand, would love this if with each exercise level achieved they became a new level of warrior, kung fu master, etc.
4) Moms worry about their kids playing video games. They don't play them. Does this seem plausible? "Hey, Justin. Can we go to your house to play Super Mario Brothers?" "Nah, my mom always does Wii Fit after Oprah." Actually, that's not a bad idea for an advert.
5) Just another version of a workout DVD, but with gear. Let's face it, kids will buy this for Mother's Day, birthdays and holidays. Most women will use it once or twice with their kids, have a laugh and then it'll end up on the shelf next to the dust covered The Zone Diet and Pilates Complete for Weight Loss.
On the positive side, "Wii Fit" has over 40 activities in 4 categories including aerobics, strength training, balance and yoga. It tracks users' Body Mass Index and weight, charts progress and offers fitness tips. (Reuters)
GameSpot, a gaming review site, reports several drawbacks. "Wii Fit's included exercises do have the potential to positively impact your health, but thanks to its lack of exercise options, poor support for multiplayer, and shallow health advice, this title isn't a gaming fitness revolution."
I think I'll stick with the traditional gifts of flowers and gift certificates for Mom. Then again, if it can improve overall health, maybe it's worth a shot. I've actually tried exercise videos I found on the web (CrossFit), so why not a video game?
Credits:
Shouldn't this be titled - 5 reasons why MY MOM won't use the Wii? Or 5 reasons why 50-60 (just guessing) year old women won't use the wii?
If people do ANYTHING more then what they are currently doing it is good. The Wii is a HIT with older people (retirement homes are buying Wii's to play bowling).
Actually, I only referenced my mother in one of the items. The rest of the points are general observations about women, no matter the age, my mother included.
I agree that doing anything is better than nothing, which is why I made the same point at the end of the blog.
Technically, you mentioned mom in points 1 through 3 ('mom can't open email attachments'...'mom joined the gym to gossip/chat'...'mom still can't switch from cable to DVD settings').
Basing most of your points on what your mother can or can't do does nothing to support your argument. Obviously, those people who are not tech savvy are most likely not to purchase something like this. However, it can be argued that the wii & wii fit are a perfect fit for those people - let's face it, it doesn't take a brainiac to play the wii.
Further, you can't argue the 'use a few times, then toss it to the shelf' point, either. The wii fit retails at about $90. Remind me...How much does it cost for monthly gym fees? If a person uses it only 3 times in 3 months, that's $30/month - pretty comparable to the monthly gym fees, eh? Paying $90 for something that I can own versus paying $90 for 3 months worth of gym fees only to stand around and chat...? I think I know what I'd choose...At least you CAN put the game on a shelf and let it collect dust. Plus, you can't eBay used copies of your wasted monthly gym membership. So, if it's not enough to keep a person motivated to work out, eBay is that person's saviour. Ever tried to get out of a Gold's Gym membership? It's like marriage ("till death do you part..." kidding).
Also, the 'social support' that you speak of can easily be replaced by a person's competitive will. People can compare each other's progress on the Wii Fit Channel. Also, as a person progresses, new exercises are unlocked - a sort of reward for good behavior. I understand that many of the exercises/games are not too terribly challenging, or aren't as exciting as expected, but isn't exercising a necessary evil anyway? So, I also agree that at least people are doing something to get fit.
With regards to the "Moms worry about kids playing video games" point, that's only relevant if the case were that a kid was spending too much time playing GTAIV. This is a fitness games for crying out loud. That whole point is completely irrelevant in this case. Besides, my mom is 47 and can't wait to crack open her wii fit. Also further to this point, although the multiplayer setup is lacking in the game, Wii games seem to bring people closer together. So, I'm sure many mom's, dad's and kids love the quality, competitive family time they will spend on this as much as Wii Tennis - or at least close.
Your title should have been "5 Reasons Why Nintendo's Wii Fit Will Fail in Mine & My Mother's Homes". I think all 5 points were very narrow-minded and not well thought out. (I have to say the same for myself right now, as I've just noticed that I've raised a couple points similar to the person in the last post...haha) Anyway, you are entitled to your opinion, but I suggest giving the Wii Fit a go before coming to an all out "fail" verdict.
I think your wrong simply because a lot of people dont like to go to the latest fad gadget workout zones, and with other companies releasing fitness games for the wii balance board, with a more western feel, they'll come,and the difference from workout video's is obvious its interactive. nuff said.
Afraid I have to disagree, Tara. Wii Fit has already sold insane amounts in the UK, Europe and Japan, and if early nationwide shortages are anything to go by, it's doing exactly the same in the U.S. Although your assertion that "video games and exercise have traditionally been the ultimate paradox" may hold some weight, Wii Fit isn't targeting traditional gamers.
This whole article reaks of stereotypes. Women don't play games and don't know how to use technology? Bah. My vagina and Game Design degree would like to talk to you. My mother is also going to buy a Wii and using getting the Wii Fit as an excuse. Couoldn't tear her away from my own Wii when I got it either...
I know these are your opinions, but they seemed to be uninformed. I think you should give it a try (maybe through a friend or store demo) to see if it matches your low expectations.
1) You don't have to be technologically sophisticated to use the Wii Fit. If you can stand, read, and push a button you are good to go.
2) This is a home device, but it can be used by more than one person and it keeps track of everyone's accomplishments. You can even connect with other Wii users through the console if you choose. That's much more social than a workout DVD.
3) As others have pointed out, this is targeted to women and casual gamers, not to "gadget junkies."
4) Mom's worry about their kids sitting around all day instead of being active, and violence in video games. The Wii Fit is non-violent and *active*! I think any mother would love her child having fun and becoming healthier.
5) The difference between the Fit and a workout DVD is the interactivity and games. I've used both and the Wii Fit is far superior, letting me choose exercises based on my needs and showing me how to do exercises from various angles. It also provides encouragement and actually shows you when you are making progress, whether it be in having better balance or losing weight.
The title of the list was the first thing to leave an impression for me, "5 reasons why women won't play Nintendo Wii Fit:". This seems like a rather concrete and rather offensively generalized statement that just leads into a list of stereotypes and presumptions based on the writers' mother.
My wife absolutely loves Wii Fit, and the day it was released she took her lunch break to track a copy down. Now, I'm lucky if I can get a chance to play my own games.
I know at least for my wife, the social aspect of Wii Fit vs. a gym membership is not a problem, rather she prefers to exercise alone. As far as the third item on the list about mastering the gadgets and getting to higher levels of exercise only appealing to men, I have to disagree. You would only have to see the way my wife acts when she tops my Wii Fit records to see that accomplishments are rewarding to men and women.
It would be nice to see some actual reference to the game-play in an article condemning the Wii Fit to failure, but I suppose it's too much to ask for journalistic integrity and objectivity in a blog.
Wow! This was a pretty offensive article! As a 43 year old mom of four who has never played a video game in my life, I am the one who sought out the wii a year ago in anticipation of getting the wii fit. I pre-ordered the wii fit and have used it every day since then.
I do not consider myself technologically inept, either. I have a full complement of digital gadgetry at my fingertips.
I belong to several mom's boards with no teens or dads on them and the wii fit has been a HUGE topic of conversation....so if women need the social component for meeting fitness needs, we are apparently pretty adept at seeking them out.
Maybe since the product has been out for a few weeks now, you will have had an opportunity to experience it yourself and discover how much fun it can be.
Think you got this one well wrong. Wii Fit is selling at about double the RRP in the UK - if you can get your hands on one! My wife can't wait until she gets hers.
I am 77 years old and you can learn anything if you really want to. I installed my DVR, high-speed cable, DVD/VCR and learn something new every day on my computer. Come on - all you "old" ladies! Give some of this stuff a try! I found if you just read the instructions, you can do almost anything in this area.
Gramma from Texas
I'm a 77 year-old great-grandmother and I installed my high-speed cable, DVR and 2 VCR/DVD units. You can learn anything if you really want to. Most of the instructions are pretty simple. I learn something new every day on my computer and love doing it!
Give it a try, grandma!!
Grandma from Texas
I love the comments. Totally agree with the people saying that this article is maybe just for you and your mum, but not for everyone else.
Not all women aren't into electrical gadgets and they can master how to switch from the DVD to the TV and so forth. I love gadgets. My mum (who is in her 60's) is more gadget and computer literate than my dad.
Stepping aside from all these stereotypes, one of the key failures in my opinion after testing my friend's Wii Fit is that it doesn't seem to really keep track of what you do on the Wii Fit. What I mean by this is that I was kind of expecting a Trainer to tell you how long you are supposed to be doing the exercise to get down to that BMI level that you set.
Sorry Tara, I think you really have underestimated women these days. I am a mother of two in my late 20s. My husband and I have been doing Wii fit now for 80 days straight. I have a friend who is in her mid 40s and she has a Wii fit. She uses it every other day. I think technology and people have come a long way. This sort of thing may have been taboo for generations past, but remember, most of us don't remember a time without computers. My four year old has benefited greatly from the Wii fit. When it's rainy outside or too late to go out and play, he can burn off some steam with it. He has seen my husband and I take an initiative to be more healthy and he loves working out with us. His favorite part is the jogging. We wear polar heart monitors to make sure our heart rate is in the zone, but I think nintendo did a marvelous thing in trying to get us and our families up off the couch.
I think the Wii fit is wonderful, It is a wonderful work out tool plus it offered more then I bargained for, it gives your weight; BMI;charts out goals for you to me and you can track yourself aswellas adjust your excise training according to your age. You can choose the excises that most fit your purpose and concentrate on them or you can do them all. I love the running excise...its so real like and the hula hoop it focuses on areas that women especially are concerned with. I joined curves and it did not work it just a social envoronment and for the most part you could do those same excercises without the machines and the overhead cost. Even the so called curve trainers were more social then trainers. Wii Fit allows you the privacy of excicising in your own home its fun, its practical and its rewarding you can do it at your own pace. Another thing curves like all the other diets promotes their own food and vitimins which is also very costly. With Wii Fit you don't have all that which is good. You just change your eating habits by diciplining yourself and eating healthy balanced meals and you will notice a remarkable difference in your weight. Remember there is no quick fix to weight loss, it takes discipline and an attitude to change. Any food filled with perservatives cannot be healthy and when you stop eating those foods you gain all the weight right back. I look forward to Nitendo adding more excises for the Wii Fit. Hope this helps someone out. Wii is an excellent investment if you just use it for the Wii Fit alone.
She never gave five reasons why Wii Fit will fail because there is no reason that Wii Fit will fail. Failure is a permitted response that you have contol over. If you have the Wii Fit use it and it will not fail you.
Sunshine
If we go by certain predictions, Nintendo plans to maintain a Wii Fit shortage, so as to make consumers buy Nintendo Wii Fit.PLease Check
http://buynintendowiifit.weebly.com/blog.html
Geez, I was somewhat uncomfortable reading the blog. Seemed very sexist and demeaning towards women, which really surprises me coming from a female author. Your assumptions towards women (such as their inability to comprehend new technology) are much too broad. To each their own with utilizing the Wii for exercise. If you can get in good shape using it, that's great!
You make some valid points, but I must tell you that the Wii Fit was one of the first things in fitness to get and hold my wife's attention. She enjoys it very much and although it isn't the end all to be all in fitness, something it better than nothing. My wife enjoyed Curves, but wasn't always able to get there, now she comes home and when she is ready, Wii Fit is there. She often states that the workouts seem comparable in difficulty. The Wii Fit isn't for me as a man, but I was surprised to see you felt it wasn't for women either after the experience we have had with it.
I don't necessarily agree about myself, but definitely about my mum. Personally, if I could afford it, I'd use it, I'm embarrassed to go to a gym. My mum on the other hand, is still terrified by the internet. Thanks for the smile!
I think you make valid points too, but I will tell you that it was the only thing I could think of to get my dad and stepmom exercising. My dad was told he needed to exercise, but knew he wouldn't go to the gym. They have fallen in love with the Wii Fit, and make Fri. night dates to make sure they're on the system at least once a week. Yes, he is older (75) but many of us that are younger in the family like it a bunch too.
From a woman's perspective of one who owns Wii Fit and actually likes it, I have to say that it's not much of a fitness thing for me; it's more for fun. I really enjoy playing those balance games and I think it's great that my body is moving while I'm doing it. Of course, I probably would get more of an exercise walking my dog, but I really do like the game.
i would have to say that i agree with you on this one. sometimes the truth hurts people, but the idea from wii was a good try.
1. I am a woman.
2. I LOVE the Wii Fit
3. This article was pointless and not on track with the title.
4. The Wii Fit has been selling out like crazy since it has been released. It took me a few months to find one. I refused to pay crazy eBay prices for one.
5. I have honestly not met ANYONE who has purchased one, and doesnt like it!
It's funny that there are comments discussing whether or not Wii Fit will/won't/has/hasn't fail/failed. It was a huge success immediately. There hasn't been anything to discuss in ages. The predictions in the article couldn't possibly have been more wrong. End of story.
es interesante me gusta este tipo de jurgo , no es el tipico juego que te deja sentado varias horas , un sedentario ..
27 Comments